About Pelz Gear
We are problem solvers and innovators who believe in small, ambitious brands.
Founded by a former sales manager passionate about eCommerce, we built a one-stop shop to take the guesswork and headaches out of selling on Amazon and beyond.
From strategy to execution, we handle the complex stuff so you can grow.
We are a team of marketplace problem solvers who combine growth strategy, operational execution, and financial accountability. We work as an extension of each client's team, with specialists supporting the areas that matter most to the brand.
Meet The Team
President
Amanda Engel
20 yrs Amazon and other marketplace sales ·
25 yrs brand operations ·
20 yrs global logistics
and fulfillment operations ·
Brand Owner
Director of Marketplace Operations
Renah Ambi
12 yrs Amazon and other marketplace operations ·
10 yrs supervising Amazon teams across account management, inventory
and fulfillment, and reimbursement recovery ·
Ex-Amazon
Marketing
Amazon PPC Director
Zyra Garbida
10 yrs Amazon and marketplace advertising ·
Sponsored Products, Brands and Display across the US, UK, EU and Australia, plus Walmart PPC and Google SEO ·
Amazon Ads Partner
Director of Digital Media
Alex Latimer
5 yrs Amazon
and marketplace design ·
Graphic design and digital brand presence built
for 20+ brands ·
Shopify Specialist
Social Media Manager
Erica Dankert
8 yrs social media, marketing management and content creation ·
Paid social across 5+ brand accounts, agency-side at two advertising agencies ·
Meta Ads Specialist
Marketing Operations
Irene Silvano
Content built for every
digital platform, from TikTok
to direct mail ·
200,000+ email subscriber list, product listings and campaign execution ·
Content Specialist
Video & Lifestyle Photographer
Justin Howell
Lifestyle photography and product video for hundreds
of products ·
Content placed on Amazon listings, social platforms
and brand websites ·
Product Video Specialist
Customer Service Specialist
Maricel Fernandez
10 yrs customer and client relations across five enterprise contact centers ·
50–100 inbound customer contacts a day at peak volume ·
High-Volume Support Specialist
Operations
Client Success Manager
Lorene Patino
7 yrs Amazon and
marketplace experience ·
5 yrs compliance for high-regulation categories
including baby, plus account health, catalog and shipment troubleshooting ·
Ex-Amazon Seller Support
Amazon Operations
Daniel Rey Valenzona
6 yrs Amazon brand
and account management ·
1000+ of SKUs across listing optimization, flat-file operations and growth strategy ·
Flat-File Specialist
Marketplace Operations
DM Valenzona
4+ yrs Amazon and e-commerce operations ·
Seller Central catalog management and listing optimization across Amazon international, Walmart, Target, Shopify, eBay, Best Buy and Tractor Supply ·
Multi-Channel Specialist
Logistics Manager
Caren Ambi
6 yrs Amazon and other marketplace experience ·
4 yrs managing global logistics across Amazon FBA and Walmart WFS shipment coordination, inventory replenishment, and warehouse operations ·
Ex-Amazon
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Accounting Specialist
Sami Helfrich
Accounting lead for brandsup to $5MM ·AR, AP and financial reporting ·Backed by RedBrick Tax& Accounting
Industry Partners
Fulfillment & Warehousing
Brian Webber
26+ yrs warehousing and fulfillment operations ·
85,000 sq ft high-volume warehouse, shipping 1P
and 3P to Amazon, Walmart, Sam's Club and Kroger ·
Managing Partner, Global Retail
Advisor
Dave Cook
Acquired FIT Organic from Procter & Gamble and runs
it today as HealthPro Brands ·
Founder and CEO of TradeGlobal, the e-commerce provider for 150+ brands including Calvin Klein and Hugo Boss, acquired by Singapore Post in 2015 ·
CEO, HealthPro Brands
Why Choose Us?
We’re not a one-size-fits-all service. We take time to understand your brand's unique vision and challenges, offering tailored solutions with a human touch—all while keeping costs fair and results impactful.
"I once counted that I worked 70 industry tradeshows in under a decade, all in an effort to connect with retail buyers who would (hopefully) stock my products and (hopefully) sell them to consumers.
When Amazon began making waves at these shows, I saw an opportunity to bypass traditional retail routes and sell directly to consumers in a large way, shifting my brand’s reliance and control to our company.
Highly motivated to sell goods, I dived into Amazon and other marketplaces, self-learning with all the suffering and expense that went along with it.
I built Pelz Gear to be everything I wish I could have had with a small brand budget – a "get er done" team filled with a complete suite of caring and driven experts dedicated to make a small brand successful on Amazon and other online marketplaces with ease."
Amanda Engel, Founder