Search Engine Optimization

Amazon PPC and Google Ads empower small brands to enhance their visibility, attract targeted traffic, and drive higher sales by optimizing ad placements. These platforms provide data-driven, cost-effective advertising solutions that help businesses expand their reach and maximize ROI. Both tools also offer measurable results, allowing brands to track campaign performance in real time. Additionally, their advanced targeting options enable precise audience segmentation to ensure ads reach the right customers at the right time.

Campaign Structuring & Setup

Our PPC management services focus on building a strong campaign structure to maximize your success. We create separate campaigns tailored to different match types (Exact, Phrase, Broad) and ad types (Sponsored Products, Sponsored Brands, Sponsored Display). This strategic segmentation allows us to optimize your budgets and refine bid adjustments for better performance.

Bid Management & Budget Optimization

We provide expert bid optimization services designed to control your Advertising Cost of Sale (ACoS) while driving maximum conversions. Our team implements dynamic bidding strategies to adjust bids based on real-time performance and conducts regular analyses of CPC trends to avoid overspending. We tailor daily budget adjustments to align with seasonality and campaign performance for optimal results. You will gain insights into campaign efficiency and unlock new opportunities for growth.

Ad Performance Tracking & Reporting

We have comprehensive performance tracking to optimize your campaigns effectively. Our service includes analyzing key metrics such as CTR (Click-Through Rate), CVR (Conversion Rate), TACoS (Total Advertising Cost of Sale), and ROAS (Return on Ad Spend) to guide smarter decision-making. Through detailed weekly and monthly reporting, we help uncover trends and pinpoint areas needing improvement.

Keyword Research & Optimization

We offer comprehensive keyword research services to identify high-converting and long-tail keywords tailored to your business goals. Our process includes regularly updating keyword lists, pausing underperforming terms, and refining match types to drive continuous improvement in campaign performance. We analyze keyword trends to stay ahead of the competition and provide detailed reports to keep you informed of your campaign's progress

Search Term & Negative Keyword Management

Our Amazon PPC management service focuses on analyzing search terms in depth and proactively adding negative keywords to eliminate wasted ad spend. By doing so, we ensure improved ad relevance, higher conversion rates, and reduced ACoS by blocking irrelevant or underperforming search queries.Our team constantly monitors campaign performance and adjusts strategies to maximize your return on investment.

Scaling & Advanced Strategies

Our team specializes in optimizing your campaigns and implementing effective scaling strategies. We increase bids on profitable keywords, launch new Sponsored Brand and Display campaigns, and test Product Targeting along with Competitor ASIN targeting to maximize results. We also provide detailed performance analytics to ensure your campaigns stay on track and recommend data-driven adjustments to continuously improve outcomes.

From our Team

Pelz-Amazon & SEO Strategy Manager Portrait

Zyra Garbida, Pelz Gear Amazon & SEO Strategy Manager

"Successful Search Engine Marketing isn’t just about driving traffic—it’s about driving the right traffic. A well-optimized SEM strategy ensures that every click has the potential to convert, balancing visibility, relevance, and cost-efficiency to achieve long-term profitability."