Amazon PPC and Growth
Pelz Gear manages Amazon Sponsored Products and Sponsored Brands campaigns around each account’s products, stock levels, and commercial goals. We combine automatic discovery with manual keyword, category, and ASIN targeting; review search terms, bids, budgets, placements, and attributed sales; and coordinate advertising with promotions and listing readiness. Reporting connects ad spend and attributed sales with total account sales.
Manage PPC Campaigns
Build and maintain automatic and manual campaigns by product group, brand, and shopper intent. Refine bids, budgets, match types, and negative targets using performance data, and monitor delivery as stock and priorities change.
Promotions
Coordinate ads with approved discounts, coupons, and seasonal promotions. Confirm the correct child ASINs, live prices, stock, and timing.
Growth Reporting
Report total sales, units, ad spend, attributed sales, ACoS, and TACoS for a stated marketplace and period. Explain changes and practical next actions. Ad-attributed sales are already part of total sales. ACoS is spend divided by ad-attributed sales; TACoS is spend divided by total sales.
Product Targeting
Use product ASIN and category targeting for relevant discovery, cross-selling, and brand defense. Review target-level performance and refine products, categories, and exclusions.